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£49.99 |
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IF YOU LIKED DERREN BROWNS 'PURE EFFECT', YOU WILL LOVE THIS BOOK!
Mentalism, Incorporated differs from most books on mentalism and magic in several important ways.
Rather than being simply another book of effects, it presents a detailed description of a complete mentalism act... one that has proved successful before corporate audiences of all sizes.
Mentalism, Incorporated not only contains detailed instructions for performing nine audience-tested mentalism routines, but also reveals the secrets that make each routine so powerful and entertaining.
The chapters on entertainment and presentation contain many invaluable suggestions for the performance of mentalism for corporate audiences... the kind of information that is rarely found in books on mentalism.
While Mentalism, Incorporated is perfect for a person new to the art of mentalism, it also offers a wealth of practical ideas and suggestions to the experienced performer.
Partial Contents of Mentalism Incorporated :-
• Eight Guidelines for Performing Mentalism for Corporate Audiences Discover a practical strategy for building a corporate mentalism act. "These ideas alone are worth the price of the book" says top mentalist and author Barrie Richardson. The first fifty pages of this book give you an "inside look" at what it takes to make a mentalism act entertaining and believable for a corporate audience.
• Three Kinds of Pre-show Work Discover what needs to be done before walking on stage to make a corporate mentalism act more successful and amazing.
• Chuck Hickok's 45 Minute Corporate Act (Six Proven Routines with Complete Instructions and Patter). Learn how to demonstrate your ability to perform amazing instant mathematics, influence people's selections, read people's minds, teach others to read minds and then close by predicting the future. These are not routines Chuck used to perform --- these are the exact routines Chuck uses today to earn a living!
• Three Bonus Effects - Learn what to do when your client wants more! Learn how you can teach an entire audience to say the alphabet backwards in less than five minutes. Learn an entertaining way to have someone accurately read your mind. And learn how to perform a truly amazing and believable memory demonstration.
This is a 185 page hardcover book with a four colour dust cover. And no card tricks!
About Chuck Hickok, author of Mentalism Incorporated :-
Chuck Hickok currently appears before corporate audiences of all sizes as a Corporate Entertainer and also as a Motivational Speaker.
Chuck is a past president of the Psychic Entertainers Association (PEA), a worldwide organization of over 300 people who have a passion for the art of mentalism. For 15 years, Chuck has been a regular contributor to several mentalism publications, including Magick, Syzygy and Vibrations (the monthly publications of the PEA).
In addition, for over 25 years, Chuck ran his own Leadership Training Consultant firm, specializing in the topics of Communication, Employee Motivation, and Coaching Skills.
Chuck currently lives in St Paul, Minnesota with his wife Betsy.
Praise for Chuck Hickok's Mentalism Incorporated :-
"Chuck Hickok has written a wonderful book for anyone who is looking to put together a mentalism act for the corporate marketplace. Chuck has put all of his experience and knowledge into this book to give you the means to present a thrilling, entertaining act. I highly recommended this book!"
-Banachek
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"Chuck Hickok has achieved outstanding prominence in the field of corporate entertainment. Chuck's book reveals the intimate details of his process for structuring a strong corporate act. Chuck shares the 'real work' about mentalism that is missing from other books."
-Larry Becker
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"Many months ago, I had the opportunity to preview an early draft of Chuck Hickok's Mentalism, Incorporated. But now, as the book is about to come out in just a couple weeks, I do want to echo what others have said.
Chuck's book is a thoughtful "tuition" aimed at a specific market, the corporate venue. This is where the bookers have very specific needs the corporate entertainer needs to precisely fill. This is where the money is to meet the performer's needs. In short, this is where the action is.
Chuck's focused style of writing identifies those needs and fills them. It's not about general audiences at the after-dinner country club. This is specific information a corporate performer will want to hone in on, think about, and ... "incorporate" into his own performance".
-Richard Busch
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"If you're still vacillating about whether or not to spend money on yet another "must have" book, let me assure you that Chuck Hickok's "Mentalism Incorporated" easily falls into that category. If you do -- or have any interest in doing -- mentalism for the corporate market, this book is cheap tuition. Chuck has "been there, done that" for many years in the corporate world, and clearly understands the issues that distinguish it from the more generic entertainment venues.
Yes, there are some great effects in this book (some originals, some adaptations), and these alone would make it a valuable read. But the *real* treasures, the sort of information you're unlikely to otherwise find (except by trial and many errors), is that on the types of demonstrations that play successfully to the business crowd; how to make performances simultaneously both believable and acceptable; the level of preparation necessary to guarantee flawless shows; and how to turn a collection of effects into an act.
Perhaps most importantly, Chuck illustrates by example how a performer's personality establishes a bond with the audience, drives a successful performance, and makes one unique as an entertainer".
-Doug Dyment
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"Mentalism, Incorporated is a great book of routines and presentations for the corporate mentalist. This book contains terrifically thought out ideas, insights and advice from a performer who specializes in this popular and profitable area of psychic entertainment."
-Ted Karmilovich Jr.
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"This is a book for anyone who wants to learn how to present a corporate mentalism act that will inspire, entertain and generate happy customers. Chuck's early chapters on presentation and showmanship could stand alone as relevant and extremely helpful advice for anyone who wants to present mentalism before today's corporate audiences. "
-Barrie Richardson
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"Mentalism, Incorporated is an excellent book. Chuck's incredible attention to detail assures a total understanding of this lucrative field, and the discussions about what corporate audiences expect from their entertainers is invaluable to anyone thinking about seriously penetrating the market. There's more to corporate shows than just having a slick act, and Chuck tells you everything you need to know to get started. My only complaint is that Chuck waited until now to release Mentalism, Inc. as this book would have saved me about two years of trial and error!"
-John Riggs
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There's SO LITTLE (bordering on nothing) in the literature on performing for corporate audiences. Your book is a gold mine of information on a market that I know for a fact a great many of our number are very interested in. You've provided not only a wonderful book, but a great service to the art and the business of mentalism. I think you've got a potential classic on your hands.
-Mark Strivings
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Chuck Hickok has written one of the most readable books on mentalism I have ever read. He has also written one of the most important. I was intrigued with the questions he asked himself as a corporate entertainer, such as "why do corporations hire an entertainer for events?" In all my years of performing, it never occurred to me to do this.
His eight guidelines for performing mentalism for corporate audiences (Chapter Three) are worth their weight in gold, and should be memorized and used by anyone contemplating a commercial mentalism act. As if this wasn't enough, Chuck then goes through his entire act, fully explaining the six demonstrations he performs in his 45-minute show. He includes the actual words he uses, and also explains why he says and does the things he does.
This is an advanced course on how to create a commercial act. I saw Chuck perform this show several years ago, and found it fascinating to discover how much the show has evolved and developed over the years. Chuck has thought deeply about every effect, and gives us the benefit of his experience and wisdom, carefully explaining why some things worked, while others didn't. Chuck also includes three bonus demonstrations, which he uses for repeat bookings, or when the booker requests a longer act. I was delighted that he included his memory demonstration. It is both spectacular and believable. My only concern with "Mentalism, Incorporated" is that Chuck has been too generous, and the book will create a number of Chuck-clones.
I believe "Mentalism, Incorporated" will become a mentalism classic.
-Richard Webster, Author of over 20 books on Mentalism
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"Thanks to Chuck Hickok for his wonderful and inspiring new book. While geared to the corporate entertainer, there are many lessons in the book that translate easily to any performer who is seeking to improve his or her ability to: market the act, be client-friendly, and produce a successful performance.
As one who made the decision three years ago to leave my day job and focus on being a corporate entertainer, I can certainly echo John Riggs testimonial about how this book would have saved a lot of time and jump started me. Much of what I eventually learned is here already from a successful speaker and corporate entertainer.......AND, he has shown me more ways to learn and grow.
The routines are certainly time-tested winners and you will love them. Those of you who are not corporate entertainers will find them of value as well. The advice that Chuck gives regarding doing the right things to be successful in this field are even more valuable. On top of that, Chuck writes in a lucid style and has had the wonderful support of other top people in our organization (e.g., Mark Garetz, Doug Dyment, Barrie Richardson, etc.). All in all a great book and highly recommended".
-Allen Zingg, Editor, Vibrations (Psychic Entertainers Association Newsletter)
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