is the online face of The Merchant of Magic, the UK's largest and most respected magic shop!

We supply and manufacture magic tricks, books, DVDs and accessories to both professional and amateur magicians worldwide.

Our team of dedicated magicians aim to combine the best selection of high quality magic, FAST delivery and expert friendly advice. We hold a range of over 10,000 magic tricks permanently in stock, and because we order weekly from suppliers worldwide, we have access to thousands of additional items with just a few days order time. This just about covers every branch and discipline of magic.

All our sales team are full members of the world famous Magic Circle and are professional Magicians, so if you need advice, our trained experts are ready to help. We are also a member of The UK Magic Dealers Association, so you can be assured we offer the very highest level of service and quality expected from a professional Magic Dealer.

Dominic Reyes

Dominic Reyes is a professional magician and Managing Director of The Merchant of Magic. He has been performing magic for adult audiences for over 20 years. As well as helping some of the top performers in the UK, he advises for both television and film.

More about Dominic here:

 " is all about customer service. Our website gives me the opportunity to give customers a service that is very hard to achieve face to face. Before becoming a dealer, I would be so excited about visiting my favorite magic shop. But I knew that I coudn't just walk in and ask the staff to sit with me exclusively and demonstrate each and every item in the shop again and again. The internet is really just one of our sales advisors, an advisor who is totally committed to giving each customer its undivided personal attention and can, without being interrupted provide hundreds of magic demonstrations. You can actually chat to it too! (well, you have to type 01273 903916 on your phone. It's actually myself or one of the sales team, but we are happy to put on a robotic voice if it will add to the experience.)" - Dominic Reyes


Sales Manager - Mark Henderson


Mark Henderson is a respected magic inventor, a expert card collector, and a working magician, Mark keeps up-to-date with the latest new releases, and handles the technical aspects of the shop.  His extensive knowledge of magic and a keen eye for practical and entertaining effects, help ensure we only offer the BEST in magic from around the world. If you call the shop Mark will be happy to help you however he can.



 For me, MoM is all about helping magicians develop, It's what sets us apart.. I want to build a relationship over time with each magician that trusts us enough to help them choose their performing material. To do that well, means giving a quality service. Quality is remembered long after the price is forgotten!”. - Mark Henderson


Jimmy Strange - Product Development & Dispatch Manager


Jimmy Strange performs, invents, and consults for magic TV shows. He has created magic for some of the most famous magicians worldwide. His quirky effects include Deceptus, Spiraled, and Strongman.. all 'outside the box' and living up to his name..strange. Jimmy looks after dispatch or orders direct from the magic shop, and also works with creators to breath life into their ideas, and help them to market.



"For me, the creation of magic is about obsession. It's about solving a problem that I've created myself... I love working with performers and creators to help them turn their ideas into workable, practical material for performance. At MoM, I know that our relationship with the magicians we help is our biggest advantage.." - Jimmy Strange



We understand that there is nothing worse than ordering a magic trick from a magic shop only to find out later that it is out of stock. Our magic shop has a live inventory, so if you order an item from either of our UK or US warehouses, we will tell you exactly how quickly you can expect to receive your order. 



One of the core principles of The Merchant of Magic is to provide a 'one stop shop' experience for our customers. If they do not see it in our magic shop or on the website, we will bend over backwards to get it in for them. This has really helped us develop long term relationships with our customers as we learn their preferences, performing styles and level of ability. We don't just promote our own magic exclusives so having a huge range to choose from actually gives us freedom to honestly advise if a particular effect is right for the person considering it. Our sales advisors are all professional magicians and members of the Magic Circle.



Our bricks and mortar magic shop, in the village of Southwick, Hampshire acts as a base for 'magic workshops' and personal tuition sessions.

When creating we wanted to take the concept of an online shopping experience and find ways to bring in as many aspects of a personal visit to our 'bricks and mortar' shop as we possibly could.  Regardless of whether you visit us online or attend one of our tuition workshops, your experience should be the same. A huge selection, expert impartial advice, same day dispatch, and free next day delivery.