The deck is fully custom from the card backs and the Ace of Spades, to the updated court cards and tuck box design. Regarding the tuck box design, Mattia told Kardify:
The landscape on the tuck box is inspired by the Skipper Canyon of Queenstown, New Zealand. The Kiwi birds have always wanted to fly, but like what their name means in old Greek, "without wings," they cannot fly. We wanted to make them fly so they started using umbrellas like a parachute.
To maintain familiarity, the face cards are somewhat standard. The court cards have been updated with colors to match the theme of the deck, and the Kiwi bird now takes the place of the familiar royals.
The Kiwi Playing Cards is printed by Cartamundi and produced by AssoKappa, an Italian magic shop that has produced many decks (White Flower, Sharpers, AssoKappa Deck, Passfatto and Tamariz Playing Cards).
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